It is when the Spirit of the Wolf brings and hides small gifts around the house for everyone. People who have, have had, or are kind to dogs get better gifts than anyone else.
You eat roast meat (because wolves eat meat) and cake decorated like a full moon.
A holiday to the spirit of wolves that celebrates people who are kind to dogs? I can 100% get behind this. So we will be celebrating Wolfenoot. It's on the 23rd November if anyone else is moved to celebrate it. ;) If you do, please post pics, so he can see how his idea has spread.
If you're posting publicly about it, use #wolfenoot.
ETA: FAQ is here: https://wolfenoot.com/wolfenoot-faq/
It's already taken off with over 2000 people attending and even more 'interested in' the event. If you would like to celebrate with us, please join the fun on the event page.